Helen Nonini, also known as H.

I am a Brand Advisor and Strategic Consultant, Founder & CEO of Schwa, a consultancy dedicated to guiding brands through transformation by combining strategic vision, creativity, sustainable growth, social impact, and cultural relevance. Founded in 2022 as the evolution of H.edge, Schwa builds on over a decade of experience in brand strategy and positioning for leading companies across luxury, fashion, design, and lifestyle.

My career began in the financial services industry, before expanding into fundraising and the non-profit sector, and then into the luxury industry, where I served as Head of Operations for Quintessentially, the global luxury concierge company. This path has equipped me with a unique perspective at the intersection of business, culture, and strategy.

As an author, I wrote in 2011 Professione Problem Solver (Il Sole 24 Ore), the first business novel ever released in Italy, and later co-authored Selling Luxury with economist Robin Lent, published by the same house.

I have served as Global Brand Ambassador for Pomellato (2017–2022), Ambassador for Homo Faber, the cultural movement of the Michelangelo Foundation celebrating craftsmanship (since 2021), and as Board Member of Save The Duck (2018–2020), the first Italian fashion brand certified as a B-Corp.

Today, through Schwa and my independent advisory, I continue to help companies strengthen their identity, expand their cultural resonance, and shape strategies that connect heritage with future growth.